From Research to Market: Why Most EU Projects Fail to Create Commercial Impact

Live Webinar · 3 November 2026

Excellent science does not automatically create real-world impact.

Many Horizon Europe and publicly funded projects produce strong technical results but fail to achieve adoption, commercialisation, policy uptake, or long-term sustainability. In most cases, the exploitation plan is little more than a generic one-page statement disconnected from actual market use.

Funders are becoming increasingly strict about what qualifies as a credible exploitation strategy.

TRL progression alone is no longer enough.

This practical 90-minute webinar explains what exploitation actually means in Horizon Europe and related programmes, how evaluators assess exploitation readiness, and how projects can build realistic pathways from research results to sustainable use.

Whether you are coordinating a proposal or managing an ongoing project, this session will help you strengthen one of the weakest sections in most EU-funded applications.

Webinar Details

Date: Tuesday, 3 November 2026
Time: 10:00 – 11:30 CET
Format: Live Zoom + 14-day recording access
Price: EUR 50

Reserve Your Seat — EUR 50

Why Attend

Funders increasingly expect projects to demonstrate:

• Realistic exploitation pathways

• Credible sustainability planning

• Stakeholder adoption logic

• Commercial, policy, or societal uptake potential

• Clear ownership and use strategies for project results

Yet many proposals still rely on:

• Generic exploitation language

• Overdependence on TRL progression

• Weak Key Exploitable Result (KER) planning

• Unclear IP ownership and sustainability models

This webinar explains:

• What exploitation actually means beyond deliverables

• How to assess whether your project is exploitation-ready

• Why TRL advancement does not guarantee impact

• The main exploitation pathways used in successful projects

You will leave with practical frameworks for building stronger exploitation and sustainability sections in proposals and ongoing projects.

What You Will Walk Away With

1. Understand What Exploitation Really Means

Learn the working definition of exploitation beyond dissemination activities and project outputs.

2. Run an Exploitation-Readiness Self-Check

Assess whether your project has the strategic, operational, and market foundations needed for credible uptake.

3. Understand Why TRL Progression Is Not Enough

See why technology maturity alone does not create adoption, investment, or sustainable use.

4. Learn the Four Main Exploitation Pathways

Discover how projects move toward:

• Commercialisation

• Policy uptake

• Standardisation

• Societal implementation

—and how to identify the right pathway for your project.

Who Runs the Webinar

Nikolaos Floratos

EU funding consultant since 2002 and European Commission evaluator with more than 20 years of experience across Horizon 2020, Horizon Europe, and EIC programmes.

• 50,000+ researchers and innovation actors trained

• Experience across 45+ countries

• Extensive proposal-evaluation and exploitation-planning background

Who Should Attend

This webinar is designed for:

• Project coordinators

• Work-package leaders

• Technology Transfer Offices (TTOs)

• Dissemination and communication managers

• Research and innovation offices

• Horizon Europe consortium partners

• Publicly funded project teams developing sustainability plans

Included with Your Registration

Your EUR 50 registration includes:

• Live webinar access

• 14-day webinar recording

• Q&A session

• EUR 50 discount toward the sustainability-planning workshop

Next Step: Designing a Strong Sustainability Plan · 18 November 2026

A 3.5-hour live workshop focused on building a credible exploitation and sustainability strategy.

Includes:

• Exploitable Result Canvas development

• Key Exploitable Result (KER) registry

• IP and ownership mapping

• Sustainability-plan writing

• Alignment with NEB, Mission KPIs, and EIC expectations

• In-depth evaluation before submission

Webinar participants receive EUR 50 off the EUR 350 follow-up course.

Frequently Asked Questions

I cannot attend live. Will I receive the recording?

Yes. The recording is sent within 24 hours and remains available for 14 days.

Is this only for first-time applicants?

No. Experienced coordinators and resubmitting applicants benefit equally. Most exploitation weaknesses are structural rather than scientific.

Can the EUR 50 webinar fee be applied to the course fee?

Yes. Attendees receive a EUR 50 discount code for the follow-up course.

Questions?

Email: nf@cyberall-access.com