From Research to Market: Why Most EU Projects Fail to Create Commercial Impact

Live Webinar · 3 November 2026 Excellent science does not automatically create real-world impact. Many Horizon Europe and publicly funded projects produce strong technical results but fail to achieve adoption, commercialisation, policy uptake, or long-term sustainability. In most cases, the exploitation plan is little more than a generic one-page statement disconnected from actual market use. Funders are becoming increasingly strict about what qualifies as a credible exploitation strategy. TRL progression alone is no longer enough. This practical 90-minute webinar explains what exploitation actually means in Horizon Europe and related programmes, how evaluators assess exploitation readiness, and how projects can build realistic pathways from research results to sustainable use. Whether you are coordinating a proposal or managing an ongoing project, this session will help you strengthen one of the weakest sections in most EU-funded applications.

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Designing a Strong Sustainability Plan for HE and Publicly Funded Projects Live Course
Designing a Strong Sustainability Plan for HE and Publicly Funded Projects Live Course Webinar Attendees Get 50 EUR Discount Offer

Designing a Strong Sustainability Plan for HE and Publicly Funded Projects

Half-Day Live Course · 18 November 2026

Write the exploitation section that evaluators actually want to see. This live half-day bootcamp uses the European Commission’s feasible / sustainable / scalable framework as the starting point — and ends with a working sustainability and exploitation draft built around your own project.

Book my seat — EUR 350

Event Details

Date: Wednesday, 18 November 2026
Time: 09:30 – 13:00 CET
Format: Live workshop on Zoom
Price: EUR 350

Why Attend

Most exploitation plans are still written as one-page generic summaries.

The European Commission increasingly evaluates sustainability and exploitation using three dimensions:

  • Feasible

  • Sustainable

  • Scalable

Most proposals address only the first.

This live 3.5-hour workshop focuses on building the parts evaluators actually score:

  • Key Exploitable Results (KERs)

  • Sustainability beyond project end

  • IP positioning

  • Exploitation pathways

  • Alignment with programme-level impact frameworks

You work directly on your own proposal or running project while developing a complete exploitation and sustainability structure.

You leave with:

  • A completed Exploitable-Result canvas

  • A KER registry

  • A clearer exploitation pathway

  • A sustainability plan beyond funding

  • A structured IP table

  • A free pre-submission evaluation before submission

This is live proposal work, not a lecture.

Is This For You?

A good fit if you are:

  • A coordinator, work package leader, or TTO developing the exploitation section of:

    • A Horizon Europe proposal

    • A running publicly funded project

    • An EIC, RIA, IA, Cluster, Mission, or similar programme application

  • Ready to bring a list of expected project results and outputs

  • Looking to strengthen long-term sustainability and impact planning

Not the right fit if:

  • Your project does not yet have clearly identified results or outcomes

In that case, the introductory webinar is the better starting point.

What You Walk Out With

01 — Exploitable-Result Canvas

A practical exploitation framework completed around your own project outputs.

02 — Exploitation Pathway Selection

Clear positioning around licensing, spin-off creation, industrial uptake, or public deployment routes.

03 — KER Registry

A Key Exploitable Results registry aligned with European Commission expectations.

04 — IP Positioning Table

A structured distinction between background and foreground intellectual property.

05 — Sustainability Plan

A realistic post-project sustainability and continuation strategy.

06 — Programme Alignment

Alignment of your impact strategy with:

  • NEB Compass

  • Mission KPIs

  • EIC criteria

  • Relevant Horizon Europe programme expectations

How the 3.5 Hours Run

01 — Defining Your KERs & Pathway Choice

30 min

02 — Filling the Exploitable-Result Canvas

40 min

03 — Background vs Foreground IP Table

30 min

04 — Sustainability Plan After Project End

40 min

05 — Alignment With NEB, Mission & EIC Criteria

30 min

06 — Action List & Free Evaluation Booking

20 min

Included Bonus

Free Pre-Submission Evaluation

Every participant receives one free in-depth evaluation of their impact and exploitation strategy before submission.

  • Booked after the workshop

  • Included in the EUR 350 fee

You also receive:

  • Full workshop recording (available for 30 days)

  • Free pre-submission evaluation session

EUR 350 — Book My Seat

Who Runs It

Nikolaos Floratos

EU funding consultant since 2002 with more than 20 years of experience as a European Commission evaluator across H2020, Horizon Europe, and EIC programmes.

  • 50,000+ researchers and innovation actors trained

  • Experience across 45+ countries

  • Ranked among the top Google results for EU funding expertise

What You Will Not Get

No copy-paste template.
No generic “spin-off plan” language.
No proxy writing service.

Your exploitation and sustainability strategy remains your own work — professionally reviewed, challenged, and strengthened.

If your project does not support a credible commercial pathway, the workshop will help you build a public-deployment or societal-impact route instead.

Common Questions

Do I need a finished draft?

No. Three sections at first-draft level are enough. Bring what you have.

Can two people from the same organisation attend on one ticket?

Yes. Two named participants are included per ticket. Additional seats are EUR 100 each.

Is the recording shared?

Yes. The recording is sent within 24 hours and remains available for 30 days. Your draft is never shared.

What if I cannot attend on the date?

You may transfer your seat to the next cohort of the same course at no additional cost.

Refund policy?

Full refund up to 7 days before the event. After that, your ticket may be transferred to the next cohort or to a colleague.

Questions?

Email: nf@cyberall-access.com


EUR 300 (+ 19% VAT)

Order summary
From Research to Market: Why Most EU Projects Fail to Create Commercial Impact
Full Price From Research to Market: Why Most EU Projects Fail to Create Commercial Impact Webinar

Live Webinar · 3 November 2026 Excellent science does not automatically create real-world impact. Many Horizon Europe and publicly funded projects produce strong technical results but fail to achieve adoption, commercialisation, policy uptake, or long-term sustainability. In most cases, the exploitation plan is little more than a generic one-page statement disconnected from actual market use. Funders are becoming increasingly strict about what qualifies as a credible exploitation strategy. TRL progression alone is no longer enough. This practical 90-minute webinar explains what exploitation actually means in Horizon Europe and related programmes, how evaluators assess exploitation readiness, and how projects can build realistic pathways from research results to sustainable use. Whether you are coordinating a proposal or managing an ongoing project, this session will help you strengthen one of the weakest sections in most EU-funded applications.

From Research to Market: Why Most EU Projects Fail to Create Commercial Impact

Live Webinar · 3 November 2026

Excellent science does not automatically create real-world impact.

Many Horizon Europe and publicly funded projects produce strong technical results but fail to achieve adoption, commercialisation, policy uptake, or long-term sustainability. In most cases, the exploitation plan is little more than a generic one-page statement disconnected from actual market use.

Funders are becoming increasingly strict about what qualifies as a credible exploitation strategy.

TRL progression alone is no longer enough.

This practical 90-minute webinar explains what exploitation actually means in Horizon Europe and related programmes, how evaluators assess exploitation readiness, and how projects can build realistic pathways from research results to sustainable use.

Whether you are coordinating a proposal or managing an ongoing project, this session will help you strengthen one of the weakest sections in most EU-funded applications.

Webinar Details

Date: Tuesday, 3 November 2026
Time: 10:00 – 11:30 CET
Format: Live Zoom + 14-day recording access
Price: EUR 50

Reserve Your Seat — EUR 50

Why Attend

Funders increasingly expect projects to demonstrate:

  • Realistic exploitation pathways

  • Credible sustainability planning

  • Stakeholder adoption logic

  • Commercial, policy, or societal uptake potential

  • Clear ownership and use strategies for project results

Yet many proposals still rely on:

  • Generic exploitation language

  • Overdependence on TRL progression

  • Weak Key Exploitable Result (KER) planning

  • Unclear IP ownership and sustainability models

This webinar explains:

  • What exploitation actually means beyond deliverables

  • How to assess whether your project is exploitation-ready

  • Why TRL advancement does not guarantee impact

  • The main exploitation pathways used in successful projects

You will leave with practical frameworks for building stronger exploitation and sustainability sections in proposals and ongoing projects.

What You Will Walk Away With

1. Understand What Exploitation Really Means

Learn the working definition of exploitation beyond dissemination activities and project outputs.

2. Run an Exploitation-Readiness Self-Check

Assess whether your project has the strategic, operational, and market foundations needed for credible uptake.

3. Understand Why TRL Progression Is Not Enough

See why technology maturity alone does not create adoption, investment, or sustainable use.

4. Learn the Four Main Exploitation Pathways

Discover how projects move toward:

  • Commercialisation

  • Policy uptake

  • Standardisation

  • Societal implementation

—and how to identify the right pathway for your project.

Who Runs the Webinar

Nikolaos Floratos

EU funding consultant since 2002 and European Commission evaluator with more than 20 years of experience across Horizon 2020, Horizon Europe, and EIC programmes.

  • 50,000+ researchers and innovation actors trained

  • Experience across 45+ countries

  • Extensive proposal-evaluation and exploitation-planning background

Who Should Attend

This webinar is designed for:

  • Project coordinators

  • Work-package leaders

  • Technology Transfer Offices (TTOs)

  • Dissemination and communication managers

  • Research and innovation offices

  • Horizon Europe consortium partners

  • Publicly funded project teams developing sustainability plans

Included with Your Registration

Your EUR 50 registration includes:

  • Live webinar access

  • 14-day webinar recording

  • Q&A session

  • EUR 50 discount toward the sustainability-planning workshop

Next Step: Designing a Strong Sustainability Plan · 18 November 2026

A 3.5-hour live workshop focused on building a credible exploitation and sustainability strategy.

Includes:

  • Exploitable Result Canvas development

  • Key Exploitable Result (KER) registry

  • IP and ownership mapping

  • Sustainability-plan writing

  • Alignment with NEB, Mission KPIs, and EIC expectations

  • In-depth evaluation before submission

Webinar participants receive EUR 50 off the EUR 350 follow-up course.

Frequently Asked Questions

I cannot attend live. Will I receive the recording?

Yes. The recording is sent within 24 hours and remains available for 14 days.

Is this only for first-time applicants?

No. Experienced coordinators and resubmitting applicants benefit equally. Most exploitation weaknesses are structural rather than scientific.

Can the EUR 50 webinar fee be applied to the course fee?

Yes. Attendees receive a EUR 50 discount code for the follow-up course.

Questions?

Email: nf@cyberall-access.com


EUR 50
VAT (19%) EUR 9.50
Total due EUR 59.50

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